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Guides to buying custom flannel shirts

Buyer’s guide

Custom Flannel Shirts: A Buyer’s Guide

Flannel is the rare branded garment people wear when nobody is making them. That only holds if you get three things right: the decoration method, the weight, and whether you offer more than one fit.

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Specs

Embroidery vs Screen Printing on Flannel

On a tee this is mostly a style question. On brushed cotton flannel it is a durability question, and the wrong answer shows up after about six washes.

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Uniforms

Why Staff Wear Branded Flannel and Not Branded Polos

Ask any brewery or coffee roaster which uniform item goes home with staff and comes back next winter. It is never the polo. Understanding why is worth more than the design brief.

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